The KeepCup Alchemy series comes in a range of 10 new cup colours, and features a new and improved lid.
The new lid is designed to have secure fit on glass and polypropolene, as well as the ability to be retrofitted to existing KeepCups. The lid is lightweight and unbreakable, and features a larger drinking hole for ease of use. It also includes an improved splash proof seal, and plug that covers the mouthpiece when not in use.
“The new lid is a great improvement. The over-mold enhances the reliability and longevity of the seal, and we are delighted to announce it can be used across the Brew and Original range,” says KeepCup Co-founder and CEO Abigail Forsyth. “Alchemy launches our first complete colour range of all sizes and materials, a feature that enhances usability and colour – two of the cornerstones of our brand.”
With names like Opus, Magic and Potion, the Brew Alchemy colour series names are all related to the metals and materials used by alchemists. The Original Alchemy colour series take its names from famous alchemists such as Khidr, Pandora and Hermes.
Since June 2009, KeepCup has sold more than 3 million KeepCups, and users have diverted billions of disposable cups from landfill. KeepCups are now sold in 32 countries around the world.
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