World Wildlife Fund has introduced a new file format to highlight the problems of unnecessary printing and ease pressure on the world’s forests.
“Think before you print - Save as WWF” is a plug-in that enables documents to be disseminated as pdf files that cannot be printed.
It joins the existing global WWF, 'Think before you print' initiative as one of a number of practical and educational consumer oriented measures to reduce market pressure on the world's forests.
The WWF format, launched by WWF Germany, advertising agency Jung von Matt and Dederichs Reinecke & Partner, is currently available from saveaswwf.com for both the Mac and Windows operating systems.
“About 13 million hectares of forest disappear each year, an area the size of Greece,” said the SaveasWWF partners at the Hamburg launch. Excessive paper consumption can therefore add unnecessary pressure to the already beleagured state of our planets remaining wild forests.
“Each tree that’s cut down means that another layer of environmental protection is lost."
So to encourage awareness about the use of paper, we’ve developed a new, green file format: WWF. A format that can’t be printed out. It allows the user to decide for themselves which of their documents don’t need printing - and save them as .WWF (dot wwf)
"Our client's positive response to this initiative is overwhelming" reports Dr Mischa Paterna, CEO of German business and environment consultancy Suncycle.
The Save as WWF and 'Think before you print' initiatives sit with other WWF initiatives designed to to reduce excessive paper consumption.
Other key measures to reduce the environmental impact of paper include
- Maximising paper recycling, - Supporting the choice of Forest Stewardship Council (FSC) labelled papers, and - Choosing papers with the lowest water and climate impact.
Under the banner of the Global Forest Trade Network, WWF also works globally with many companies engaged in timber and timber products and pulp and paper producers on increasing sustainability in the forest products sector.
