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| Shopping Our Way to Safety: How We Changed from Protecting the Environment to Protecting Ourselves |
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 Andrew Szasz
Sharply critiquing these products' effectiveness as well as the unforeseen political consequences of relying on them to keep us safe from harm, Szasz argues that when consumers believe that they are indeed buying a defense from environmental hazards, they feel less urgency to actually do something to fix them. To achieve real protection, real security, he concludes, we must give up the illusion of individual solutions and together seek substantive reform. |
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| Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) |
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 Steve Garfield
The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement. |
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| Re-Thinking Green: Alternatives to Environmental Bureaucracy |
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 Robert Higgs
Re-Thinking Green exposes the myths that have contributed to failed environmental policies and proposes bold alternatives that recognize the power of incentives and the limitations of political and regulatory processes. It addresses some of the most hotly debated environmental issues and shows how entrepreneurship and property rights can be utilized to promote environmental quality and economic growth. |
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| Tourism and the Environment (Economics and Management of Tourism) |
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 Susanne Becken
Becken in this well designed book fills a major gap in the tourism studies literature. This book will be an essential reference for all who want to be informed about the evolution of thought involving the interrelationship between tourism and the environment. |
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| The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue |
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 Shama Kabani
Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the ?zen? of social media marketing: how to access all the benefits of social media marketing without the stress! |
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| The New Economics of Sustainable Consumption: Seeds of Change (Energy, Climate and the Environment) |
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 Gill Seyfang
This book offers a fresh look at sustainable consumption, exploring how grassroots community action can spread ideas in society. It presents a New Economics approach based on alternative measures of wealth and value, examining how these are put into practice through local organic food systems, low-impact eco-housing, and complementary currencies. |
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