A WeWOOD watch is both a fashion accessory and a statement. WeWOOD is made of beautifully carved, silky-smooth wood. Available in two very unique styles, both resembling the designs of mainstream luxury watches (designs that usually can only be found in watches made from metals of the platinum/white/yellow gold(s), titanium, silver, copper and stainless steel variety).
The watches come in four types of wood; Maple, black Ebony, a brown "Red Wing Celtis" wood (which is salvaged wood from flooring material waste), and an army green "Guaiaco" wood from South America that is most known for its use in herbal remedies.
Having emerged out of Florence, Italy earlier this year, WEWOOD is already being hailed as an avant-garde approach to stylish sustainability. Despite being a trendy timepiece, it still raises the question of just exactly how "eco-friendly" can a watch made from wood truly be? Apparently, very. In an effort to minimize their carbon "footprint," WeWOOD's are completely free of artificial and toxic chemicals.
So Why Wood? For starters, wood is recyclable, biodegradable, and can last for centuries. When it is no longer needed, it can be returned to Earth. Since processing wood requires smaller amounts of fossil fuels than processing other materials, such as steel and concrete, it releases much less CO2. Wood also retains its ability to bind CO2 even after being used in homes and buildings, and in WeWOOD's case, fashion accessories. Add that to the fact that for every tree used, thousands more are planted in its place and you've got the science behind The WeWOOD Way.
WeWOOD has committed to protecting our environment by pledging a portion of all proceeds to go towards the global reforestation of native trees in their damaged ecosystems. WeWOOD will uphold the promise to plant one tree for every WeWOOD purchased.
American Forests is America's oldest nonprofit conservation organisation, and is recognized as a world leader in environmental restoration because of their dedicated tree-planting efforts. By the end of 2010, American Forests will have planted over 35 million trees in projects across the United States and internationally. And this year, American Forests’ Global ReLeaf Campaign alone will have planted 4.8 million trees in 43 projects in 14 states and 10 countries to help restore forests important for wildlife, clean water, and carbon sequestration. So it is no wonder why WeWOOD - the little wooden watch with a big tree hugging heart- would seek to join forces and contribute to the cause.
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