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The 2nd generation products were developed by the late Dr. Gene Woodard as a result of more than 10 years of extensive research and field experiments. Constructed using up to 10 layers of sputtered precious rare metals and further fortified with gold, these energy-saving films are capable of rejecting up to 70% of solar energy and over 97% of infrared light, while maintaining the clarity of auto-glass without creating a mirror reflective effect.

Independent studies have also shown this multi-layer, heat-reflecting technology can improve fuel efficiency in cars by as much as 3%, translating to reductions in carbon dioxide emissions of up to 134kg, comparable to saving about 11 trees every year.

"We've achieved yet another breakthrough, with V-KOOL window film delivering the next generation of window films through the introduction of this 10-layer sputtered stack," said Mr. Wilson Lim, group general manager of premium brands for Solutia's Performance Films division. "More than 10 years ago, V-KOOL window film revolutionized the industry with its 7-layer sputtered stack of precious metals on PET films, which transformed driving into a great experience even under intense summer heat."

These films have made their debut in selected markets such as China, Indonesia, Malaysia, Taiwan and UAE, and have been greeted with success by car dealerships and end consumers. Further roll out into other global markets will ensue. "As a leading premium window film brand, our focus is to continue to drive advancements in technology, consumer experience and our service standards. We are excited to present car dealerships that carry V-KOOL window film with new opportunities to offer drivers another premium product with great performance and environmentally friendly features as well," remarked Ms. Yin-Yin Yeo, global business director of premium brands for Solutia's Performance Films division.

The 2nd generation films come in versions of 58% and 36% visible light transmissions.