In 2006, TWIST founder and President Brian Ross took a closer look at the sponges in his kitchen and realized something profound. Almost every other product in the cleaning aisle has undergone some kind of evolution, while sponges have been the same for decades. He set out to turn the world of cleaning products on its head – combining design and environmental responsibility to create functional, beautiful, and responsible alternatives.
TWIST Points of Difference:
Eco-friendly The cellulose used to make TWIST products is sourced from renewable tree farms. In addition, TWIST takes special care to make sure most of its waste is reused in production, and is committed to continually improving production process to minimize the effect on the environment. Not only are TWIST products earth-friendly, the paperboard packaging on many can be turned into a bird feeder or a bird mobile.
Innovative Designs Durable, biodegradable and stylish, TWIST products offer a new approach to kitchen and bathroom cleaning through innovative and effective designs. For example, TWIST’s Loofah Sponge is the only sponge on the market with one side absorbent sponge and one side natural loofah. And, it offers safer and more effective scouring and scrubbing power for scratch-prone pans.
Efficiency In addition to having equal or better efficacy as comparable conventional products, TWIST products are more durable and longer lasting. For example – with the absorbency of a paper towel and the reusability of a sponge, one TWIST Sponge Cloth is equivalent to approximately 17 rolls of paper towels.
All TWIST products are 100% biodegradable, free of dyes and are top-rack dishwasher safe.
TWIST Products
Bamboo Cloth - Made from 82% bamboo and 18% corn, the Bamboo Cloth is a 100% biodegradable cloth that is perfect for dusting, drying and polishing. Dish Dumpling - The Dish Dumpling is a chubby little nugget of sponge power, packed in an agave wrapper. It makes removing even baked-on food kind of fun. Best of all, the Dish Dumpling is dye free and biodegradable. Loofah Scrubby - The Loofah Scrubby is a gentle, biodegradable sponge completely covered with a super scrubby loofah – great for scouring and scrubbing pots and pans. Loofah Sponge - The Loofah Sponge is one side absorbent sponge and one side natural loofah. Our earth-friendly Loofah Sponge offers safer and more effective scouring and scrubbing power for scratch-prone pans. Naked Sponge - (small, medium & large sizes) A fresh twist on a conventional sponge, the Naked Sponge offers a dye-free, durable, 100% biodegradable, and stylish option for day-to-day cleaning. Now available in 3 convenient sizes! Ravioli Scrubby - A hemp burlap pouch filled with an all-natural, biodegradable sponge, the Ravioli Scrubby cleans and gently scrubs – perfect for baked-on food, tough grease and stubborn dirt. Sponge Blossoms -These small and handy sponges can hang anywhere around the house in case of the sudden need for a quick, durable and effective cleaning tool. Just add water, and watch the sponge blossom grow to a full-size sponge – ready for cleaning and wiping. Sponge Cake - A new spin on a conventional product, our Sponge Cake offers a durable, biodegradable, and stylish option for day-to-day cleaning. Sponge Cloth - With the absorbency of a paper towel and the reusability of a sponge, the Sponge Cloth is a modern and eco- friendly solution for wiping even the messiest of spills. It’s long lasting (one Sponge Cloth equals approximately 17 rolls of paper towels)and biodegradable (the Sponge Cloth disappears after 8-15 weeks if buried in the soil).
