The sun in Saudi Arabia emits about 7,000 watts of energy per square meter over an average of 12 hours every day.

With new energy-saving features, the company will both cut electricity costs and potentially draw more consumers with their green strategy.

Outdoor retailer Patagonia's green credentials include an entirely organic cotton clothing line, product transparency through its product impact tracking tool, The Footprint Chronicles, and a recycling program that takes worn out Patagonia products and recycles them anew.

Last week Sony was listed in Environmental Graffiti's list of the greenest companies of 2009.

REI's sustainable outdoor products come with ecoSensitive labels that help consumers easily track items made from a high percentage of recycled, rapidly renewable and/or organic fibers.

Imagine a soda machine that can run on less energy than it takes to power a light bulb.