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 Diane MacEachern
Â?Women spend 85 cents of every dollar in the marketplaceÂ? ThatÂ?s an astonishing statistic. ItÂ?s so incredible that Diane MacEachern wrote Big Green Purse to inspire women to use their spending dollars to help protect the Earth and to send a message to manufacturers that consumers want environmentally friendly products.
Big Green Purse explains in twelve chapters, how some seemingly insignificant decisions can make a difference, leading to bigger shifts in everyday habits and a cleaner planet. The book starts with easy to understand explanations of issues and concepts. MacEachern breaks things down, like the precautionary principle, chemicals, climate change, and air and water issues so that anybody can understand it, yet she doesnÂ?t over-simplify things.
We can be the world's most powerful earth-saving force, but only by buying less - and then intentionally shifting our spending to the products and services that offer the greatest environmental benefit. We have never faced a more exciting opportunity - or necessary moment - to put our money where our mouth is. |
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| Harvard Business Review on Green Business Strategy |
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 Hbsp
Just a decade ago, the term Â?green building strategyÂ? evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda. |
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| Harvard Business Review on Profiting from Green Business |
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 Amory Lovins
The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. With concern for environmental issues growing, defining the controversial relationship between business and the environment has become even more essential. Harvard Business Review on Business and the Environment brings together the latest management thinking on the role of the environment in business, and offers a general management perspective that will help outline the critical environmental issues your organization may face. |
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| The Green Marketing Manifesto |
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 John Grant
The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a Â?Green MatrixÂ? as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt. |
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| The Sustainability Revolution: Portrait of a Paradigm Shift |
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 Andres R. Edwards
The book analyzes sustainability as defined by each of these sectors in terms of the principles, declarations and intentions that have emerged from conferences and publications, and which serve as guidelines for policy decisions and future activities. Common themes are then explored, including:
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An emphasis on stewardship |
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The need for economic restructuring promoting no waste and equitable distribution |
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An understanding and respect for the principles of nature |
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The restoration of life forms |
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An intergenerational perspective on solutions | |
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| Reduce, Reuse, Recycle!: An Easy Household Guide |
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 Nicky Scott
What do you do with your old mobile phone? Where can you take your old medicines? Which plastic is recyclable? What happens to the stuff you recycle? This easy-to-use guide has the answers to all your recycling questions. Use its A-Z listing of everyday household items to see how you can recycle most of your unwanted things, do your bit for the planet, and maybe make a bit of money while you're at it. Did you know that: Around 60 per cent of your rubbish can be recycled - but only 11 per cent is recycled (half is sent to landfill) Landfill sites are running out Recycling a one-metre stack of newspaper saves one tree It costs GBP332 million a year to clean up the litter on Britain's streets A plastic vending cup can be made into a pencil or a pen You can make money recycling your aluminium cans 150 million plastic carrier bags are used in the UK each week - they last up to 500 years in landfill Reduce, Reuse, Recycle is packed with ideas for cutting your consumption, reducing your rubbish, reusing, and recycling. It will also tell you where your old plastic goes to, what happens to your old glass jars, how they handle waste in other countries. With a comprehensive resources section and information on getting more involved, Reduce, Reuse, Recycle is an invaluable guide for anyone who wants to slim their bin and help stop the earth going to waste. |
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